Lead Strategist

Abu Hanif

With over 10 years of experience in the digital industry, Tony has worked on some of the industry’s most innovative digital campaigns, products and connected services

In her current role as Chief Design Officer at Huge, Fura is responsible for the agency’s design leadership across 13 international offices. She joined Huge from Publicis Sapient where she spent two years as Chief Design Officer of the Experience practice across EMEA, Middle East and Asia.

Prior to her role at Publicis Sapient, Fura worked at R/GA for over 11 years, where she provided both strategic and creative vision for her clients and teams in New York and Stockholm. She was the creative lead on R/GA’s Nike account in NYC for a number of years where she drove the e-commerce & retail business, moving the account into new territories by exploring new emerging trends and innovations. She also led the creative team for Samsung US and was one of the creative leads on R/GA’s Walmart account.

In 2014 Fura relocated to Stockholm to provide a new level of thought leadership and help set the strategic vision for the office. There she worked on clients such as Volvo, H&M, Absolut and ICA. Fura’s recent move to R/GA’s London office sees her take on a creative leadership role for the Middle East, with the responsibility to help expand the agency’s presence in what is a key region of growth.

Fura started her career in Reykjavik, Iceland, serving local clients such as Icelandair, Icelandic Telecom, Toyota, and Hertz. She soon moved to New York to study Design & Technology at Parsons School of Design. There she explored all aspects of digital media, everything from broadcast to interactive physical video installations. Throughout the years she has won a number of well-known international rewards and recognitions, such as Clio’s, Webby’s, The One Show and many more.

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