We had a a look at some tips that we believe can help your marketing strategy along during the Christmas period for your company.
Pre-planned content – Unless you’re a complete workaholic with nothing to do, I am sure the last thing you to do around the festive season is to post tweets, blogs and blah blah. Make sure you have a schedule planned in advance.
Mobile Ready – As you can imagine everyone will want the latest gadget, chances are a tablet will be given to you for Christmas. A responsive website will keep people on your site and reduce the bounce rate count.
Avatar – I think using your logo to have a Santa hat or Christmas tree for the festive period is a great idea, it shows your company is in the Christmas spirit and more importantly its creates brand awareness. Change your Instagram, Twitter and Facebook avatar for a few weeks.
Online Christmas – Personalised e-cards can be a great way to connect with some of your consumers and partners. Showing your appreciation to the loyal clients can go a long way.
E-marketing – Give a boost with quality call to actions, limited time offers and headlines that will get your emails open and convert into sales. A great tag line such as “Have you subscribed to receive our email updates?“
Throwback fonts have gone through something of a resurgence. People might think you would get tired of seeing the same fonts over and over. Rather what we are seeing now is a much better use of stylization and artistry in not only the use of retro fonts but in how we are reimagining both work and design in print and digital artwork especially. We are reimagining not only how we view retro fonts but how we can use them too.
Design on preference
As a web developer I have been able to view first hand great strides in how we can now make more personalized experiences. We are able to execute this by doing anything from including toggling between light/dark themes and other ways in which we can change a site’s appearance and navigation which allows users to create custom tailored content to one’s liking, similar to how we see custom tailored playlists that are generated by Spotify.
Parallax scrolling websites over the last few years have been some of the most on trend websites. As a designer or developer it has always been recommended that you get as much information above the fold as possible in order to avoid users having to scroll, but with parallax scrolling we have introduced new ways of allowing ourselves to break away from this by making information much more engaging for the user.
view our instagram
Whether you’re starting from scratch or have a website in need of transformation, our team is here to help. Let’s connect to discuss what we can do for you.